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Development and introduction[ edit ] A prototype of the Macintosh from at the Computer History Museum The original Macintosh featured a radically new graphical user interface. Users interacted with the computer using a metaphorical desktop that included icons of real life items, instead of abstract textual commands.
Things had changed dramatically with the introduction of the bit Motorola inwhich offered at least an order of magnitude better performance than existing designs, and made a software GUI machine a practical possibility.
The basic layout of the Lisa was largely complete byat which point Jobs's continual suggestions for improvements led to him being kicked off the project. The design at that time was for a low-cost, easy-to-use machine for the average consumer.
Instead of a GUI, it intended to use a text-based user interface that allowed several programs to be running and easily switched between, and special command keys on the keyboard that accessed standardized commands in the programs.
Raskin was authorized to start hiring for the project in September and he immediately asked his long-time colleague, Brian Howard, to join him.
In that same interview, Wozniak said that the original Macintosh "failed" under Jobs, and that it was not until Jobs left that it became a success.
He attributed the eventual success of the Macintosh to people like John Sculley "who worked to build a Macintosh market when the Apple II went away". Bud Tribble, a member of the Mac team, was interested in running the Apple Lisa 's graphical programs on the Macintosh, and asked Smith whether he could incorporate the Lisa's Motorola microprocessor into the Mac while still keeping the production cost down.
Smith's design used fewer RAM chips than the Lisa, which made production of the board significantly more cost-efficient. Raskin left the team in over a personality conflict with Jobs. After development had completed, team member Andy Hertzfeld said that the final Macintosh design is closer to Jobs's ideas than Raskin's.
Jobs's leadership at the Macintosh project did not last. Debut[ edit ] InRegis McKenna was brought in to shape the marketing and launch of the Macintosh. It was first demonstrated by Steve Jobs in the first of his famous Mac keynote speeches, and though the Mac garnered an immediate, enthusiastic following, some labeled it a mere "toy.
This was a time-consuming task that many software developers chose not to undertake, and could be regarded as a reason for an initial lack of software for the new system.
Infamous for insulting its own potential customers, the ad was not successful. Whilepeople participated, dealers disliked the promotion, the supply of computers was insufficient for demand, and many were returned in such a bad condition that they could no longer be sold. Although outselling every other computer, it did not meet expectations during the first year, especially among business customers.
Only about ten applications including MacWrite and MacPaint were widely available,  although many non-Apple software developers participated in the introduction and Apple promised that 79 companies including Lotus, Digital Researchand Ashton-Tate were creating products for the new computer.
After one year for each computer, the Macintosh had less than one quarter of the PC's software selection—including only one word processor, two databases, and one spreadsheet—although Apple had soldMacintoshes compared to IBM's first year sales of fewer thanPCs.
Until third-party Pascal compilers appeared, developers had to write software in other languages while still learning enough Pascal to understand Inside Macintosh.
Initially, desktop publishing was unique to the Macintosh, but eventually became available for other platforms. The Apple Macintosh Plus at the Design Museum in GothenburgSweden The Macintosh's minimal memory became apparent, even compared with other personal computers inand could not be expanded easily.
It also lacked a hard disk drive or the means to easily attach one.
Many small companies sprang up to address the memory issue. It also featured a SCSI parallel interface, allowing up to seven peripherals—such as hard drives and scanners—to be attached to the machine. The Mac Plus was an immediate success and remained in production, unchanged, until October 15, ; on sale for just over four years and ten months, it was the longest-lived Macintosh in Apple's history  until the 2nd generation Mac Pro that was introduced on December 19, surpassed this record on September 18, Thinking Outside the Box: A Misguided Idea The truth behind the universal, but flawed, catchphrase for creativity.
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