The following is the text of a radio announcement aired in a major metropolitan area:
It also drove traffic to the Carilion Clinic website to encourage women to make an appointment at one of its screening locations. New York Presbyterian Hospital Campaign: Patient Stories For most businesses today, storytelling is a boon for their branding.
Healthcare, in particular, is a perfect candidate for telling uplifting success stories of patients who were saved by the care of a medical center. New York Presbyterian Hospital has built an entire video marketing strategy around this concept.
We Dare You The multi-award winning " We Dare You " campaign from UnitedHealthcare stands out as the gold standard for what can happen when healthcare organizations engage with their following. With monthly "dares," quizzes, and prizes on its website, United Healthcare encouraged followers to make one small healthy change per month and document it on social media.
This interactive campaign not only led to healthier habits, but it also fostered an interactive online community of brand loyalists. By sharing these videos on social media as well as using more traditional marketing techniques, like television and radio the cancer center embodies what it means to build trust with your target audience.
Surgical Training in Degrees Medical Realities is a medical training service that uses virtual reality VR to teach complex healthcare topics to an audience of healthcare professionals. And some of its VR content is quite inventive.
The marketing campaign below teaches the video viewer a surgical procedure from the point of view of a patient.
Try it out below: The content and community of support that Our Circle of Moms offers for mothers whose children are patients at the Floating Hospital for Children lives up to their slogan: The Mayo Clinic Campaign: Sharing Mayo Clinic Blog The Mayo Clinic sees patients from literally all around the world and the goal of the Sharing Mayo Clinic blog is to unite these diverse patients into a global online community.
The blog showcases stories from patients, family members, and Mayo Clinic staff. Infographics Speaking of infographics, visual content is widely popular with digital marketing audiences, as exemplified by these wellness, parenting, nutrition, and mental health infographics by Banner Health.
Infographics tend to resonate with audiences who may not be interested in sitting down to read a full blog post on an important topic. Plus, infographics are highly shareable across all social media channels, making them a great attention-grabber to attract new patients.
Health care or healthcare is the maintenance or improvement of health via the prevention, diagnosis, and treatment of disease, illness, injury, and other physical and mental impairments in human beings. Healthcare is delivered by health professionals (providers or practitioners) in allied health fields. Physicians and physician associates are a part of these health professionals. Each pediatrician at Health Care for Children realizes that the true wealth of this world rests in the well-being of our children. Because of this, our KC pediatrics team strives to provide Kansas City families with superior, timely and affordable health care for children. Throughout New England, Athena Health Care Systems is known as a leader in providing quality health care services. Athena is one of the largest managers of skilled nursing facilities, caring for 4, individuals. Our network includes 18 nursing homes in Connecticut, 3 in Rhode Island, and 12 in Massachusetts, along with 2 hospice agencies located in Massachusetts.
Of course, this list is far from a complete collection of all the great healthcare digital marketing happening on blogs and social media. With so many ways to connect with patients and prospective patients online, healthcare organizations are finding more and more ways to market brilliantly every single day.
Originally published Aug 1, 6:CDC's Gateway to Communication and Social Marketing Practice provides resources to help build your health communication or social marketing campaigns and programs. Learning Objectives. This is a beginning to intermediate course. Upon completion of this course, mental health professionals will be able to: Explain the role of the Federal Trade Commission and the interest of the states in advertising issues and marketing statements as they relate to ethics.
What Is Kaiser Long Term Health Care? Kaiser Long Term Health is a Medical Insurance that aims to give you a financial support for your health when you get old.
Disclaimer: I am a member of IMG (International Marketing Group), accredited broker of Kaiser, and I earn for every policy that we can. Some people fancy all health care debates to be a case of Canadian Health Care vs. American.
Not so. According to the World Health Organization’s ranking of the world’s health systems, neither Canada nor the USA ranks in the top Health care marketing facilitates relationships among hospitals and physicians as well as between medical centers and patients. As with any type of marketing plan, health care marketing utilizes a variety of advertising, branding and promotional tactics to interact with the community, build trust, display expertise.
Throughout New England, Athena Health Care Systems is known as a leader in providing quality health care services. Athena is one of the largest managers of skilled nursing facilities, caring for 4, individuals. Our network includes 18 nursing homes in Connecticut, 3 in Rhode Island, and 12 in Massachusetts, along with 2 hospice agencies located in Massachusetts.