Getty Images Whether you've put together a business plan or an investment proposal, you're going to need an executive summary to preface your report. The summary should include the major details of your report, but it's important not to bore the reader with minutiae. Save the analysis, charts, numbers, and glowing reviews for the report itself.
It identifies a problem or need, researches its causes, presents a variety of opinions and suggests certain actions.
This involves a lot of information, which is why you might want to present it along with an executive summary -- an additional document, something like a mini-report, that consolidates the most important information. Understanding an Executive Summary Think of an executive summary as a time-saving measure.
It captures the most important information, so your readers can understand your data and conclusions in a fraction of the time it would take them to read the entire study. The case explains their personal motivations and needs and their desire to be involved in high-level strategic decisions.
To be accurate and credible, it must be extremely detailed. Your summary should answer most -- if not all -- important questions senior management might have, yet be comparatively brief.
A good place to start is with a review of your study, making note of what jumps out at you as being most important data.
If your study is shorter, your summary should be as well. You might begin with an introduction, explaining why you prepared the case study even if it was because higher-level management requested it.
Explain why the study was necessary.
Describe how you conducted your research. Lay out your findings, then finish with your recommendations.
Writing the Document Not every great analytical mind also has a gift with words. If you feel confident in your abilities, remember that your summary is your first and best chance of achieving your business goals. Use language that makes it clear you believe strongly in your business case.
Remember that although you know your area of expertise inside and out, your audience, often higher-level management, may have only a general overview of your particular field of specialization.For a template that you can use to write a complete business plan see the Simple Business Plan Template or these One Page Business Plan Templates.
Executive Summary Example Section 1: Executive Summary The executive summary goes near the beginning of the plan but is written last.
This article is part of a series on how to write a great business plan. The Executive Summary grow your business, your Executive Summary should in your Summary.
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How to Write a Mission Statement Next Article. How to Write an Executive Summary. by: Tim Berry planning. What is an executive summary? An executive summary is the brief introduction to a business plan. Most executive summaries are short texts, often /5().
"The most important reason to include an executive summary is that in many cases, it is the only thing the reader will read," says Pablo Bonjour, founder and CEO of Katy, Texas-based SMG Business Plans, a company that offers entrepreneurs assistance in writing business plans.
The executive summary is the first section of the business case and the last written.
It is a short summary of the entire business case. It succinctly conveys vital information about the project and communicates the entire story to the reader. The executive summary is the first section of the business case and the last written.
It is a short summary of the entire business case. It succinctly conveys vital information about the project and communicates the entire story to the reader.