The overall effectiveness of these strategies is largely dependent on how you utilize these tools in relation to your target market. Once you understand how those tools work, you can start to take your t-shirt business to the next level. Here are a few things that can make it really simple for you to promote your tshirt business.
Successful marketing of your logo T-shirts is a bigger challenge. It requires the creation and execution of a focused marketing plan, starting with research, identification of a target market, development of the brand and follow through on all aspects of the plan.
Identify a Market 1. Identify the target market for your logo T-shirts. Start with what you know. If you are a cat lover, dinosaur enthusiast, or head-banging metal fan, you are well-versed in an existing market.
If you are marketing your existing business logo on T-shirts, the target market is same as that of your business. Research the buying habits of your target niche market.
Investigate retail stores, catalogs, events and online sites for this target market, and find out which T-shirts are the best sellers. Study the different styles and colors of T-Shirts for men, women, and children that do well in your market. Choose a style of shirt to print your logo on that sells well to your target market, whether it is a fitted scoop neck ladies T-shirt, or a basic black heavy-weight cotton T-shirt.
Produce Your Logo T-Shirts 1. Show your logo to T-shirt printers and get quotes for a starting run of two dozen shirts in various sizes. Ask to see samples of their work to check quality. Contract for a small run of T-shirts to begin your marketing campaign with. Limit the number of ink colors in your shirt to one or two to control costs.
Ask to see a proof shirt before the entire order is printed to insure quality. Pay up to 50 percent of the cost of your T-shirt order in advance, but no more. Look closely at your order of printed shirts before paying the balance due.
Confirm that the printing is of high quality. Create an e-marketing campaign built around your logo T-shirt. Post a website dedicated to selling your shirt that includes the option to click-through to purchase the shirt.
Post videos that sell your product with explicit ordering instructions. Create a blog that touts the logo T-shirt and links to an ordering web page. Post fresh content regularly to build an audience for your logo T-shirt. Use pay-per-click classified online advertising campaigns with different ads, and track results closely to see which ads produce results.
Use keywords designed to pull traffic from your niche market. Set your daily ad budget at a level that you can afford.T-shirts are particularly popular at music events. This phenomenon may be explained in part by the expressive nature of both music and T-shirt graphics.
will provide a form of expression, allowing each customer to choose what aesthetic or idea they want to communicate. Executive summary. Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing rutadeltambor.comuently it is seeking the help of Polianitis Marketing Company Pty Ltd to develop a professional marketing plan which will help the business achieve it’s .
The Jacob brothers struggled with their t-shirts until they finally hit on a basic premise (Life is Good) and the character of Jake. Jones chose the frog because it is a symbol of peace and good luck. Your T-Shirt! custom printed t-shirts business plan executive summary. Your T-Shirt!, a start-up click and mortar business, uses proprietary computer sublimation technology to print custom t-shirts.
After three years in marketing at HP, David went back to school to earn his MBA. David will use his educational skills, his technological.
Cover your body with amazing Funny t-shirts from Zazzle. Search for your new favorite shirt from thousands of great designs! The important point to remember is that the marketing plan is a document designed to present concise, cohesive information about a company’s marketing objectives to managers, lending institutions, and others who are involved in creating and carrying out the firm’s overall business strategy.