Strategic business planning processes and principles of communication

Overview[ edit ] A business process begins with a mission objective an external event and ends with achievement of the business objective of providing a result that provides customer value.

Strategic business planning processes and principles of communication

The ability to think and act strategically is critical for organizations. One method that organizations use to demonstrate strategic thinking and plan for the future is an annual business planning session, which can be an instrumental tool in directing an organization, communicating goals and providing a road map so that individuals know how their day-to-day activities affect the organization.

However, the success of this session depends, in part, on the process and methodology. Ideally, organizations will initiate the process of business planning throughout the organization.

Planning that occurs at each organizational level should support overarching goals and strategies. Plans should be dynamic, able to change as required by the business, and revisited regularly.

Personal development plans and evaluations should align with business plans. The challenge is, even in these best-case scenarios, organizations may still fail.

Many organizations follow the process of articulating a vision, creating a mission statement, utilizing a SWOT Strengths, Weaknesses, Opportunities and Threats analysis, creating strategic imperatives and then developing tactics to determine the direction of the business and where they should be investing time and resources.

The outcome is a plan for the year that functions as a road map for the organization.

strategic business planning processes and principles of communication

However, one issue with a typical SWOT analysis is that the process encourages at least half of the planning time to be focused on the negatives and gaps within an organization, with the intent of fixing issues and problems—a draining and often exhausting experience that leaves employees feeling defeated.

Is there a better way to conduct this process? Is there a way to make business planning a more positive, engaging and effective experience? Appreciative Inquiry AI methodologies have been applied to organizations with outstanding results Sprangel and Stavros, Identify moments of excellence, core values and best practices; Dream: Envision positive possibilities; Design: Create structures, processes and relationships to support the dream; and Destiny: Develop an effective, inspirational plan for implementation.

It provides an AI framework for the strategic planning process, from creation to implementation. Creating momentum by building a strategic plan together enables stakeholders to have a vested, positive grasp on building success.

Focusing on and maximizing what organizations do well creates energy and excitement, pushing individuals and organizations toward optimal performance.


The SOAR process also creates and aligns purpose and values as they relate to workplace activity, helping to engage employees. Organizations do many things well, but often, they do not take the time to reflect on, communicate, build on and maximize these strengths or to determine what is meaningful to key stakeholders.

Through co-creation, SOAR provides opportunities to identify and discuss strengths and opportunities, reframe any underlying issues so that they are viewed through the eyes of possibility, carve out the future and solidify measures to gauge success.

It involves a diverse group of stakeholders representing each part of the organization, as well as others outside of the organization, to maximize diverse viewpoints. External stakeholders can include customers, employees, shareholders, board members, suppliers, volunteers and related communities.

Using this methodology supports systems thinking, in that decisions will be made that consider the far-reaching implications of actions.Who will be the business process owner (Strategy Director) of strategic planning in your organization?

Fast forward 12 months from now, what do you want to see differently in your organization as a result of embarking on this initiative?

Documenting a Process

Strategic Communication process. Credible. Perception of truthfulness and respect between all parties. Principles of Strategic Communication planning and action. Principles of Strategic Communication. Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives.

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Done well, a strategic plan provides a useful focus that energizes and moves the organization toward its mission goals, plus it provides a document to recruit others to the short, a strategic plan is a valuable guide to focus time, talent, and resources in running a successful enterprise.

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