Mass media has a prominent role to play in modern society. It can bring about radical changes and improve social situation as it influences our social, civil, cultural, political, economic and aesthetic outlook.
In the last five decades or so, the media and its influence on the societies, has grown exponentially with the advance of technology.
A common urban person usually wakes up in the morning checks the tv news or newspaper, goes to work, makes a few phone calls, eats with their family or peers when possible and makes his decisions based on the information that he has either from their co workers, Tv news, friends, family, financial reports, etc.
In our work we usually know what we have to do, based on our experience and studies, however on our routine life and house hold chores we mostly rely on the mass media to get the current news and facts about what is important and what we should be aware of.
We have put our trust on the media as an authority to give us news, entertainment and education. However, the influence of mass media on our kids, teenagers and society is so big that we should know how it really works.
The media makes billions of dollars with the advertising they sell and that we are exposed to, every single moment.
We buy what we are told to buy by the media. These are the effects of mass media especially in teenagers, they buy what they see on tv, what their favorite celebrity advertise and what is acceptable by society based on the fashion that the media has imposed on them.
There are some positive and negative influences in young people of our society due to these ad campaigns in the media. Here is a positive influence example, if there is a quiz show on education that is getting a lot of attention by the media and gains popularity among your friends and society, you will more likely want to actively participate and watch these quiz shows.
These activities are good for the society and will promote literary activities in the youth. However a negative influence in teenagers is the use of guns and ammunition by celebrity movie stars, the constant exposure of which would seduce the teen to replicate the same behavior in the real life.
When we watch tv or a action movie we usually see many images of violence and people hurting others. The problem with this is that it can become traumatic especially in our children as they see it more and more. Our kids that are starting to grow and are shaping their personality values and beliefs can become aggressive or they can lose a sense of distinction between reality and fiction.
Another problem is that real war is used as a form of entertainment by the media, we should make our kids and teen aware that war is not a form of entertainment and that there is no win or lose like in video games, in real war everyone lose.
Teens, youngsters are in a stage of life where they want to be accepted by their peers, they want to be loved and be successful.
The media creates the ideal image of beautiful men and women with all the ingredients of a successful person, you can see it in movies and tv. Another negative influence in teenagers, especially in the USA, that has grown over the last years is obesity.
There are millions of adolescents fighting obesity, but at the same time they are exposed to thousands of advertisements of junk food, while the ideal image of a successful person is told to be thin and wealthy.
The media has a huge impact on society in shaping the public opinion of the masses. They can form or modify the public opinion in different ways depending of what is the objective. For example, Pakistani media influenced the public opinion against the Taliban in Swat by repeated telecast of a video clip showing whipping of a woman by a Taliban.
Before that the public opinion over the military action against the Taliban in Swat was divided, but repeated telecast of this short video clip changed the public opinion over night in the favor of the government to take action. Other ways to influence are with polls and trends, especially in political campaigns.
The candidates that can pay for more tv and media exposure have more influence on public opinion and thus can receive more votes.The influence of mass media has an effect on many aspects of the human life. This can include: voting a certain way, individual views and beliefs, or even false information that can skew a .
Therefore, mass media perform certain key functions in society and in the context of preservation and development of cultures: entertaining and educating, shaping public relations, and advocating for a particular policy or point of view.
There are positive and negative influences of mass media, which we must understand as a responsible person of a society.
Before discussing the influence of mass media on society it is imperative to explain the three basic functions of mass media; they are providing . The Influence of Media in our Attitudes, Beliefs, Values, and Behaviours John William McGoff Psychology Camosun College Abstract The purpose of this paper is to explore the role that media plays when influencing our attiudes, beliefs, values, and behaviors.
Mass media has made information available to more people more quickly, and it has enabled individuals to spread their innovative ideas much farther than they would have been if there were no mass media.
Full Answer. The most positive effects of mass media include a more informed society. Newspaper circulation was the first mass media content to affect the way people considered their role in society.