The latest announcement is of the Dhbillion Al Mamzar Beachfront project, with a possible unveiling of a mega development in Dubai World Central. Majority of these attractions are set for completion before — the year when Dubai will host Expo
With the rise of mobile, video is in high demand because people love visual storytelling. This includes short form, long form, snippets, streaming, etc. This shift in consumption shatters some of the conventional marketing models.
Brands will become more nimble and will see creative and digital agencies morphing into one as ideas need to be cohesively executed across all channels simultaneously. Most branded content will come from consumers.
At Taco Bell, we look at three approaches to content: Create, Co-Create, and Curate. Create is our own content, co-create is content created in partnership with consumers, and curate is taking the user generated content we like and showing it to more people.
The most important ingredient in all of this is authenticity. We are lucky we have passionate fans that do wonderful things like create dresses out of sauce packets—now that is true passion!
As marketers, pay particular attention to TV, as the web starts to power your remote control, look for more new players with high-quality content. New faces to news coverage. Emerging publishers who tailor content, context, and media to younger audiences will surge ahead.
Mic, Vice, Fusion, Circa, and Quartz are incredibly well-positioned. In a world filled with incredible new tools to cultivate community, customers, consumers, and fans are more accessible than ever.
Look for more direct conversations. Instagram takes second videos that look a lot like commercials. To that end, social will just be folded into the broader marketing discipline. The complexity of modern marketing is only going to keep increasing. The job of being a marketer in is undoubtedly more difficult than it was 20 years ago.
The proliferation of channels, markets, and, importantly, incomes in emerging markets around the world, has made marketing a complex discipline. New technology has given us much better data in some places, for instance, end-to-end attribution in search is a current reality.
But for the majority of companies who sell goods in stores will still struggle with end-to-end attribution five years from now.
If you look at how technology has moved through marketing, it started at the edge distribution of marketing assets and has continued to move closer and closer to the actual planning and development of marketing itself.
Brand citizenship will move from a defensive, corporate affairs function to a marketing function that drives transactions at scale and creates advantages for companies in the talent wars.PwC Insurance Turning change into opportunity, January 1 1 2 Source: PwC analysis and hardware that transform ‘big data’ into actionable insights.
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Penny Wilkins November 26, Bylli All’s Five Year Career Development Plan Introduction As I am currently the president and CEO of J-R Equipment, my career is where I always thought it would be. 25 Predictions For What Marketing Will Look Like In we look at three approaches to content: Create, Co-Create, and Curate.
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